CHARLOTTE’S WEB
Branding
Packaging
Strategy
Web Access —
Designed and Produced with the team at Saku Studio
A leader in the CBD space that believes the power of nature belongs to everyone. As a B Corp, Charlotte’s Web meets the highest standards of social and environmental performance, transparency, and accountability. The packaging needed to represent those deep roots and stand out on-shelf. Each product line uses color to differentiate, but the overall system remains cohesive through materials, typography and iconography. Natural inks and recycled packaging reinforce the commitment to responsible wellness.
Humans are instinctively drawn to nature for healing, balance, and renewal. This is a response deeply rooted in our biology. Natural hues reduce stress, promote calmness, and restore focus. But, all colors are found in nature and the goal was to capture this.
By using carefully chosen nature-inspired hues with that touch of vibrancy for the packaging, the brand reinforces this authenticity and creates an instant emotional connection with consumers.
Charlotte’s Web uses hemp cultivated from family farms in the US. Each farm practices organic farming methods and regenerative agriculture.
Charlotte’s Web engages reputable third-party labs to meticulously analyze each product. Their commitment to organic practices ensures that all of the products meet stringent organic standards.
Visually communicating this level of depth on the packaging was an important goal throughout the project.
The Charlotte’s Web Original Formula Hemp Oil is the full-spectrum extract. This oil started it all and continues to be a timeless favorite.
Crafted through a time-honored alcohol extraction process, the legacy formula captures the hemp’s full spectrum of compounds for a deeper, richer experience.
The exterior of the package needed to reflect the same level of quality as what’s on the inside.
Each product line serves up a unique form and application. Each of these forms and applications has to work with different audiences.
